Module 6: Taking It to Market
The capstone. The product you’ve carried since Module 2 finally leaves the building, and every capability from Modules 0 through 5 gets used in anger.
Why and when
Section titled “Why and when”Shipping isn’t launching. Products die in silence every week because nobody framed the message, planned the rollout, or watched the numbers afterward. You’ll reach for this module in the six to eight weeks before any launch, and for its reporting moves the morning after, when someone asks how it’s going and you’d rather answer than compile.
What you’ll cover
Section titled “What you’ll cover”- from positioning to messaging: message house, per-persona value props
- a launch narrative that survives skeptics
- building the demo: a landing page or product demo in an Artifact
- the GTM plan: segments, channels, packaging, launch tiers
- deployment and rollout: phasing, risks, enablement
- automating the reporting: routines and scheduled tasks as standing launch-status agents
- the launch review: measurement plan and the post-launch learning loop
What finishing proves
Section titled “What finishing proves”If you can complete this module, your workflow is real, not classroom-only. And when your bets start needing evidence a prototype can’t generate, you’re ready to graduate to Claude Code.
Where the learning happens
Section titled “Where the learning happens”Not on this page. This site is your map; the classroom is Claude Desktop. Open a Cowork session pointed at the course-materials folder and say: “Take me to Module 6.”
If you’re lost mid-module, paste this into that session, even a brand-new one:
I'm taking the Claude Desktop for Product Managers course and I'm lostsomewhere in Module 6 (Taking it to market). Read COMPANION_INSTRUCTIONS.mdand my-progress.md in this folder, tell me where I am, and offer methree ways forward.